Grassroots support for the communities that feed Inukshuk
Inukshuk supports grassroots dog events that bring working dog, sporting dog, breeder, kennel, and performance communities together.
Our support is focused on events, not individual sponsorships, club sponsorships, or paid promotional partnerships. When we support an event, the goal is simple: help the people already building strong dog communities on the ground.
Built for real dog communities
Across Canada and the United States, Inukshuk is fed by mushers, breeders, handlers, trainers, kennels, hunting dog owners, sport dog teams, and everyday dog owners who expect consistent nutrition.
Many of the events we support are built by the same people. They are local, practical, volunteer-driven, and rooted in the work of caring for dogs well.
This page highlights some of the events and communities Inukshuk has supported, along with information on how to request support for an upcoming event.
Check out updates for this winters Yukon Quest and watch the musher prepare for the race.
What kind of events does Inukshuk support?
Inukshuk supports select grassroots dog events that align with our customers, products, and community.
Kennel or breeder community events
Hunting dog events
Police, service, or professional dog community events
Dog sport competitions
Events hosted by customers, resellers, or wholesale partners
Events may include:
Working dog events
Sporting dog events
Sled dog and dryland events
Field trials
Breed events
Support is reviewed case by case. Priority is given to events connected to active Inukshuk customers, wholesale buyers, Trusted Resellers, and communities where the product is already being fed or recommended.
What support may include
Event support may include approved in-kind support such as product prizing, bag credits, samples, banners, brochures, stickers, hats, or other marketing materials.
Support depends on the event, location, timing, audience, and available materials.
Submitting a request does not guarantee support. Our team reviews each request and will follow up if the event is a fit.
What Inukshuk does not support
Inukshuk does not provide individual athlete sponsorships, paid influencer partnerships, affiliate programs, club sponsorships, or ongoing financial sponsorships.
We also do not provide support in exchange for guaranteed promotion, paid content, or social reach.
If a club or organization is hosting a specific event, the event may still be reviewed. The support is for the event itself, not for general club funding or ongoing club operations.
How to request event support
To request support, please complete the event support form with as much detail as possible.
Include:
Event name
Event date
Event location
Type of event
Expected attendance
Audience or participant details
Requested support
Whether Inukshuk is already being fed, sold, or recommended in the community
Shipping or delivery details, if applicable
Please submit requests as early as possible so our team has time to review the event and prepare approved materials.
Event and Marketing Support FAQ
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Yes. Inukshuk supports select grassroots dog events through approved in-kind support.
Support is focused on events that align with the communities that feed Inukshuk, including working dog, sporting dog, breeder, kennel, and performance dog communities.
Each request is reviewed individually.
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Inukshuk supports grassroots dog events where product support, prizes, or marketing materials can help strengthen the event experience.
These may include working dog events, sled dog races, dryland races, field trials, breed events, hunting dog events, kennel events, and dog sport competitions.
Priority is given to events connected to existing Inukshuk customers, wholesale buyers, Trusted Resellers, and communities where Inukshuk is already being fed.
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No. Inukshuk does not sponsor individual athletes, handlers, mushers, competitors, or teams.
Our event support program is designed to support grassroots events and dog communities rather than individual sponsorships.
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No. Inukshuk does not provide general club sponsorships or ongoing club funding.
If a club is hosting a specific dog event, that event may be reviewed through the event support request process. Support, if approved, is directed to the event itself.
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Approved support may include product prizing, bag credits, samples, brochures, stickers, banners, hats, or other marketing materials.
Support varies by event and depends on timing, location, audience, shipping requirements, and available materials.
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Submit your event request as early as possible.
Event support requires time for review, approval, preparation, and shipping. Requests submitted close to the event date may be harder to support, especially if materials need to be shipped.
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Yes. Inukshuk may provide approved marketing materials for supported events, wholesale customers, and Trusted Resellers.
Materials may include brochures, stickers, banners, or other approved items depending on the request and availability.
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No. Inukshuk does not work with paid influencers, affiliate marketers, or UGC creators for sponsored content.
We do not participate in gifted product reviews, commission-based promotions, or content created only for social reach. Our focus is on real-world feeding, grassroots events, and long-term relationships with the communities that rely on Inukshuk.